When you are young apart from the female of the species generally you pay scant attention to skin care unless of course you have some form of skin condition to contend with.

The corporate skin care companies of course are not happy with what they see as an ideal opportunity to make even more profit, which is of course by appealing to the ego's of the young and middle aged males of the species as well, thereby opening up a major market opportunity - Skin care products for males.

I dread to think of percentage of gross annual income that we in the developed nations spend on moisturisers, creams and skin products, but I bet it is more than the gross domestic income of more than one of the developing third world nations.

The heightened awareness of global warming also gets weaved into the advertising promotions (rightly or wrongly) as we all need more creams and potions to protect ourselves from the effects of the suns harmful rays.

And then just as we think that our beauty days are no longer with us age starts to do its thing and our attention turns to anti aging lotions in our efforts to maintain a youthful complexion, which lets face it gets harder each year as we live longer and longer. You can only look young so long.

So as long as we are earning it, we seem to happily keep spending it, the skin care companies will continue to keep coming up with new and previously undiscovered products to feed the skin care and beauty addiction….UUmmm note to self, speak to stockbroker!